What if links on my page point to wrong language? If links on your translated page should redirect the user back to the default language, then the reason could be that the theme or an app is using hardcoded not-localized urls in its code. Therefore, you can contact with relevant theme developer or app developer for help. The following article explains how links & URLs should be defined in the templates in order that they work with multiple languages: https://help.shopify.com/en/api/guides/multi-language#developing-themes-that-support-multiple-languages All available links of the routes object: https://help.shopify.com/en/themes/liquid/objects/routes